Investopedia: Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons Social media marketing (SMM) is the use of social media platforms to interact with customers to build brands, increase sales, and drive website traffic. Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons Source: Getty Images Medical professionals who use social media to educate the public on health-related topics have grown in prominence. The best medical information and advice is nothing without good ...

Understanding the Context