Back in my traditional advertising days, developing and implementing media buys couldn’t have been simpler. Both agency process and media planning software were standardized, so it was not only easy ... The deal adds planning and optimization tools for better audience targeting across broadcast and streaming, Locality said.— This story first appears at TheDesk.net, a premium source for original news ...

Understanding the Context

MSN: Nielsen & Edison Research To Launch Podcast Dataset In Nielsen’s Media Planning Tool Nielsen & Edison Research To Launch Podcast Dataset In Nielsen’s Media Planning Tool WEST PALM BEACH, FLORIDA, UNITED STATES, /EINPresswire.com/ -- GaleForce Digital Technologies stands out from the competition with its media planning and ...