media brands addressing urgent cultural topics gen z millennials 2025 - MARKETS
Add Yahoo as a preferred source to see more of our stories on Google. Teens are taking cues from influencers and peers on social media. And brands are capitalizing on this, reacting quickly to ...
May 28, 2026
Add Yahoo as a preferred source to see more of our stories on Google. Teens are taking cues from influencers and peers on social media. And brands are capitalizing on this, reacting quickly to ...
Understanding the Context
Forbes: Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them Gen Z shops secondhand first, compares brands to creators, and expects to shape what they buy. Here's what the data says brands are getting wrong. Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them