Fifth Third reports that small businesses marketing strategies for Gen Z should focus on authenticity, sustainability, and social media engagement. Forbes: Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them Insider on MSN: Gen Z and millennials are creating a recession-resistant corner of the market Gen Z and millennials spend around three times as much as baby boomers do on fitness, according to data from Bank of America. Gen Z and millennials are creating a recession-resistant corner of the market The Hill: Millennials, Gen Z disappeared from housing market in 2025: Report An analysis from Realtor.com found nearly two million young would-be buyers trapped in a state of what would have once been considered suspended adulthood.

Understanding the Context

“For many millennials and Gen Z households, ...