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Understanding the Context

Shape the Future of Higher Ed Marketing For over 30 years, the AMA Symposium for the Marketing of Higher Education has shaped the future of higher ed marketing with a peer-reviewed program that refines strategy, strengthens institutional reputation, and supports long-term financial health. Beyond the sessions, it’s a collaborative space where ideas turn into action and innovation fuels progress. Definition of Marketing Research Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define opportunities and problems; generate, refine, and evaluate actions; monitor performance; and improve understanding of it as a process. Course Overview Marketing is vital to the success of an organization in today’s competitive world.

Key Insights

This course introduces marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. Plus, you will dive into marketing planning, including market research, pricing, distribution and ... The American Marketing Association is the home of impactful learning for marketers on the move. Our data-backed approach to building the training and