I recently sat down with the leader of a large sales organization at a technology company. His problem was the sales pipeline—specifically, the lack of accurate information in there. Some reps ignored ...

Understanding the Context

Opinions expressed by Entrepreneur contributors are their own. Any revenue leader will tell you that maintaining a healthy sales pipeline is the key to running a successful revenue organization. Built In Chicago: How One Sales Pro Goes Backward to Move Her Pipeline Forward In order to move forward in the sales planning process, Michele Charles goes backwards. As a strategic growth manager at Elevate K-12, she decides where she needs to end up with her pipeline before ...

Key Insights

Built In Chicago: It’s a Marathon, Not a Sprint: How Sales Professionals Maintain a Strong Pipeline It’s a Marathon, Not a Sprint: How Sales Professionals Maintain a Strong Pipeline As firms grow, they need to move their sales pipeline from inside their head into a more formal process, says Sarah Dobek of Inovautus Consulting, to gather the right data and hold everyone involved ... Sales pipelines can provide an abundance of useful insights when they’re managed effectively and where information is shared between sales and marketing teams. It helps you answer questions like: ... Entrepreneur: 3 Reasons Why You Should Manage Sales Activity Instead of Pipeline Opinions expressed by Entrepreneur contributors are their own. As a sales leader, how do you manage the performance of your sales reps?

Final Thoughts

Do you focus on pipeline or activity? Of course a rep’s pipeline ...