local advertisements - MARKETS
There is an increased wariness among local ad buyers, and less spending is anticipated in the second quarter of 2025 — pushing it to its highest second quarter spending dip since the harrowing days of ... Radio Ink: BIA’s 2025 Local Ad Outlook Sinks as Traditional Media Slumps Core local TV advertising spend, excluding political, of all types -- over the air, local CTV, and cable -- is expected to dip 1% to $19.4 billion, according to estimates from BIA Advisory Services. In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office.
Understanding the Context
Revenue spikes upwards on even-numbered ... TV Technology: BIA Revises U.S. Local Ad Outlook Downward Amid ‘Increased Pressure’ ARLINGTON, VA — BIA Advisory Services‘ revised 2025 U.S. Local Advertising Forecast projects total local advertising revenue to reach $169 billion this year, reflecting a 2.4% decline compared to the ...
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(Sponsored) Local radio audience and revenue growth. Imagine a new technology to achieve this that has doubled buyer familiarity and interest in just five years. Buyers’ intent to spend more on radio ... Morningstar: Enradius Launches Local Ad Networks, a Location-Based Marketing Platform Connecting Businesses with Local Media