Campaign Asia: Will China's new influencer rules improve the transparency of KOL marketing? Chinese marketing observers suggest the new rules will improve indeed improve transparency, with one suggesting this could start a new shift away from KOL marketing as we know it. MCNs are a ...

Understanding the Context

Campaign Asia: Top advertisers’ KOL spend in China up tenfold since 2020: Ebiquity Ebiquity's new study indicates that leading brands in China steered more KOL advertising to Douyin and Red but less on WeChat and Weibo. Leveraging its extensive China KOL data pool, Ebiquity says ... KOL Price Gun (please read FAQ before posting) [GM] - Forums of Loathing KOL Inflation - Solutions? Gameplay Discussion « Previous Thread | Next Thread » Posting Rules You may not post new threads You may not post replies You may not post attachments You may not edit your posts BB code is On Smilies are On [IMG] code is Off HTML code is Off Forum Rules KOL Wiki/ KOL Coldfront Community « Previous Thread | Next Thread » Posting Rules You may not post new threads You may not post replies You may not post attachments You may not edit your posts BB code is On Smilies are On [IMG] code is Off HTML code is Off Forum Rules The dark side of KOL: Misconduct and abuse IRL by TPTB Community