Forbes: Why Healthcare Marketing Needs A Tech Upgrade, And Why The Time Is Now Why Healthcare Marketing Needs A Tech Upgrade, And Why The Time Is Now Fierce Healthcare: WebMD Ignite rolls out new healthcare marketing solution amid 'perfect storm' of AI disruption, budget constraints WebMD Ignite rolls out new healthcare marketing solution amid 'perfect storm' of AI disruption, budget constraints Women are increasingly finding themselves at the heart of transformative efforts in the healthcare marketing sector, a field that is at an exciting juncture. Currently, we are witnessing an increasing ... Learn about new Marketplace health insurance, Medicaid, CHIP.

Understanding the Context

See how to get coverage and how to update current health plan at HealthCare.gov. Healthcare marketers today operate with unprecedented reach and sophistication. Campaigns span more channels. Data are richer.

Key Insights

Patient journeys are carefully mapped, sequenced and optimized. And yet, ... If you pause and think about it, the way we market in healthcare hasn’t truly caught up with the way we live today. We’re in a world where you can order groceries with a tap, stream your favorite show ...