groupm wpp - MARKETS
What’s in a name? WPP will shortly retire the GroupM brand, Adweek reports, renaming its ad-buying arm WPP Media. This tracks with moves at Publicis and Omnicom, which houses their respective ...
Understanding the Context
WPP is preparing another major rebranding and will rename its media management arm GroupM, according to multiple reports. The new name will reportedly be WPP Media. WPP officials said the company was ... Brian Lesser, global chief executive of GroupM, laid out his five-point strategy for the media arm during WPP’s annual results presentation.
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The investor event on Thursday (27 February) followed the ... Campaign Asia: Why has GroupM lost its way for so long? The buck stops with WPP Why has GroupM lost its way for so long? The buck stops with WPP "This new era demands new thinking. Brands need a strategic partner to help them navigate change and drive their business forward," says a just-released sizzle reel from WPP Group explaining the ...
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The Hollywood Reporter: Women’s Sports Is Paying Off: GroupM Says It “Exceeded” Goal of Doubling Media Spend The WPP-owned advertising firm had committed to doubling the amount of money it allocates to women's sports earlier this year. By Alex Weprin Senior Editor Advertisers have bought in to women’s sports ...