groupm companies

WPP is preparing another major rebranding and will rename its media management arm GroupM, according to multiple reports. The new name will reportedly be WPP Media. WPP officials said the company was ...

Understanding the Context

Campaign Asia: GroupM launches audience-buying company Xaxis in Hong Kong, led by Andy Chung GroupM launches audience-buying company Xaxis in Hong Kong, led by Andy Chung MM&M: 5 key takeaways for the ad industry from GroupM’s EOY forecast report Global forecasts for key ad spending measures exceeded expectations from GroupM, WPP’s media investment firm, according to an end-of-year forecast report released by the firm today. The report ... 5 key takeaways for the ad industry from GroupM’s EOY forecast report 2024 will mark the first year that total global advertising revenue will top $1 trillion, media buying giant GroupM forecasts. By Alex Weprin Senior Editor The ...