MSN: Why So Many Publishers Are Launching Brand Marketing Campaigns Right Now In recent months, a growing number of premium publishers have unveiled ambitious, expensive brand marketing campaigns, splashing bespoke creative across digital, social, and physical channels to draw ... MSN: Gap, Lucky Brand launch denim jean campaigns after viral American Eagle Sydney Sweeney ads Gap, Lucky Brand launch denim jean campaigns after viral American Eagle Sydney Sweeney ads Smashburger, the fast-casual restaurant company that popularized smashed burgers, today unveiled its latest brand campaign, reinforcing the brand’s commitment to great taste, variety, and value. “Our ...

Understanding the Context

The campaign, with the tag ‘With Great Eastern, you’re always covered’, will be run primarily through outdoor media and will be carried in phases throughout the rest of the year. The oldest insurance ... Gap and Lucky Brand followed up with some star-studded jeans ads of their own after American Eagle’s controversial ad campaign featuring actress Sydney Sweeney. In July, American Eagle launched its ...

Key Insights

The Hollywood Reporter: American Eagle Execs Take Victory Lap as Sales Surge: “Sydney Sweeney Sells Great Jeans”