Search Engine Land: SEO priorities for 2025: Your guide to search success Search Engine Land: 3 SEO priorities to win organic traffic in 2025 The Global Risks Report 2026, the 21st edition of this annual report, marks the second half of a turbulent decade. The report analyses global risks through three timeframes to support decision-makers in balancing current crises and longer-term priorities. Chapter 1 presents the findings of this year’s Global Risks Perception Survey (GRPS), which captures insights from over 1,300 experts ...

Understanding the Context

The Global Risks Report 2025 analyses global risks to support decision-makers in balancing current crises and longer-term priorities. SEO keeps evolving faster than most of us can handle. If you’re finding it hard to keep up with all the changes in search, you’re not the only one. I’ve talked to dozens of marketing teams this ...

Key Insights

AI hasn’t killed search – it’s just made winning organic traffic more complex. As AI interfaces and evolving search behaviors change the landscape, SEO now requires more than just foundational tactics ... 2025 has been marked by significant global shifts, including increased geopolitical instability, the accelerating impact of AI and a changing labour market. In charts: 7 global shifts defining 2025 so far | World Economic Forum