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Investopedia: Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons
May 28, 2026
Investopedia: Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons Social media marketing (SMM) is the use of social media platforms to interact with customers to build brands, increase sales, and drive website traffic. Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons