Channels of distributions are included in the analysis of place within the "4-P" business marketing mix. The channels of distribution describe how products are delivered to target customers. Relying solely on direct distribution may limit your market reach.

Understanding the Context

To unlock new growth opportunities, it’s crucial to establish a well-balanced mix of distribution channels. Distribution partners can ... Forbes: The Evolution Of Retail Sales Channels Shows No Signs Of Stopping BELLEVUE, Wash.--(BUSINESS WIRE)--Signaling a continued commitment to investing in its retirement distribution channels to meet the needs of a changing market landscape, Symetra Life Insurance Company ...