The News & Observer: The challenges of transitioning from spreadsheets to CRM for sales and marketing teams Nutshell reports that transitioning from spreadsheets to CRM can be challenging due to data quality issues, longer timelines, and team adoption hurdles. The challenges of transitioning from spreadsheets to CRM for sales and marketing teams Customer relationship management (CRM) doesn't have to be costly and complicated. Start with the top small-business-friendly CRM software we've tested.

Understanding the Context

Entrepreneur on MSN: What growing startups get wrong about CRM software, and how to fix it Why CRM software fails in growing startups and how fixing process, not tools, makes it work. What growing startups get wrong about CRM software, and how to fix it Miami Herald: How to customize your CRM to fit your business processes