Logo creation and taglines are ways to build your brand for a product, service and company. Last week we looked at how to choose the best name for your business. This week, we will look at taglines.

Understanding the Context

Fast Company: 10 Taglines to Help U.S. Companies Compete in a Post-American World Emphasizing the importance for small business owners to ensure that their chosen company taglines or trademarks are not already registered, to avoid potential legal issues and infringement on someone ... Taglines, or slogans (as they used to be called) are everywhere. You hardly hear a radio or TV commercial without some three-to-five-word, breathlessly spoken statement at the end.

Key Insights

And they’re almost ... From taglines to logos, clarity and consistency help make stronger brands and avoid complications. Evaluate these components of your brand to see if you're getting the most bang for your buck. From ... The difference between a tagline and a values statement comes down to size.

Final Thoughts

A company's values statement encompasses the operation of the entire organization, whereas a tagline attaches itself to a ... Forbes: 'Somebody Up There Likes Me' And My Business: A Lesson On Taglines 'Somebody Up There Likes Me' And My Business: A Lesson On Taglines