best way to advertise a podcast

MSN: Next Broadcast Media Unveils a Smarter Way to Advertise with Digital Audio Next Broadcast Media Unveils a Smarter Way to Advertise with Digital Audio As many radio companies seek to grow their podcast divisions amid the industry’s larger embrace of digital, advertisers are reaping the benefits as B2B and performance advertisers use on-demand audio ... The CPM model of advertising does not — and will not ever — work to sustain podcasting. Back when I was working as Head of Content for Pushkin Industries, I never made it my business to truly ...

Understanding the Context

Forbes: 5 Reasons Podcast Ads Outperform: A Deep Dive Into Attention Science When a podcast host recommends a product or service, it carries the weight of a recommendation from a friend, leading to higher conversion rates than traditional advertising methods. In an era where ... There are sizable, meaningful gaps in the knowledge collection and publication of podcast listening and engagement statistics. Coupled with still-developing advertising technology because of the ...