algorithmic marketing

MediaPost: AI Agents, Emotional Bonds Will Shape Marketing In Algorithmic Era: Dentsu Marketing: Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age Marketing: What to look for and how to measure your brand’s algorithmic presence Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. The transition from broadcast media, intended to reach the masses, ...

Understanding the Context

Have you sold anything to an AI today? As AI continues to revolutionize our world, shaping how we live, work and communicate, businesses must adapt their marketing strategies to stay ahead of the ... The world’s media landscape is entering what Dentsu calls the Algorithmic Era, where artificial intelligence, agentic systems and shifting cultural norms are redrawing the boundaries between consumers ... Nadia Alexander-Khan, Senior Marketing Strategist and Marketing Leadership expert, specialising in integrated MarComms and SOSTAC® led strategic planning.